As iPhone sales slow down, Apple’s services become more important to grow the company’s revenue. Looking into which of the company’s offerings are most popular, CIRP has published a report revealing what services Apple customers use.

Apple shared back in 2023 that it surpassed 1 billion paid subscriptions with over 2 billion active customer devices. But what exactly are those subscriptions?

CIRP has looked into this in the past and is out with a fresh report today showing how Apple’s services demand has changed.

For 2024, paid iCloud upgrades are the most popular service with 64% of Apple users having that service. That’s up from 60% in 2022.

Apple Music is in second place with 42% of Apple users subscribed – up from 36% in 2022.

Apple Podcast, AppleCare, and Apple TV(+?) came in close behind with 37, 35, and 32% adoption.

For its fiscal Q3 performance, Apple reported an impressive $24.21 billion in services revenue which was up 14% YoY.

Even as our iPhones and iPads have become more powerful, Apple’s never increased the free 5 GB tier of iCloud storage. That means almost anyone who wants to store backups or other data with the service needs to upgrade to a paid account.

Which of these Apple services do you find valuable? Share your thoughts in the comments!

Recent reports from CIRP:

Top image via Apple