Apple has released a new ad for the iPhone 16 Pro and Pro Max, and it’s all about the new 4K 120fps slo-mo video feature. Here’s a look.

‘Hollywood in your pocket’ with iPhone 16 Pro

The initial ads for the iPhone 16 line were focused entirely on features that aren’t here yet: Apple Intelligence.

Then last week Apple debuted the first ad highlighting Camera Control and everything it can do.

Today’s new ad continues the camera trend by spotlighting a feature exclusive to the Pro models: 4K video recording at 120fps.

Or as Apple puts it in the new ad, ‘Cinematic slo-mo.’

The ad showcases the power and versatility of the new Pro-level camera system.

It ends with the tag: ‘Hollywood in your pocket.’

The iPhone 16 Pro and Pro Max are being positioned by Apple as having truly Hollywood-quality camera. Not just in the video capabilities, but also audio features that can offer different style mixes with a quick tap.

What do you think of the new ad? Is 4K 120fps video a key feature for you? Let us know in the comments.